SUMMARY
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SPONSORING MÉTÉO DES PLAGES IDÉAL SOLEIL
RÉSEAU PHARMACIE INSTORE
COMPANY  
FUTURAMEDIA
102-116 rue Victor Hugo
92300 LEVALLOIS PERRET (FRANCE)
Tel.: 0140895000
E-mail: joanah.achour@futuramedia.fr
Site: www.futuramedia.fr
ENTRY  
Producer FUTURAMEDIA
Designer FUTURADESIGN
Client VICHY
Distribution network Pharmacies
Use duration 4 weeks
Target markets France
 





 
Context World-wide famous brand Vichy wished to promote its new suncare brand Ideal Soleil in the point of sale. We suggested them to communicate threw our Instore network during the peak sale season, summer periode.
 
Objectives The brand's goal was to set up communication strategy to face the increasing competition. Consedering the targetted sector we offered to sponsor the beach weather for cast. (water temperature, UV index).