SUMMARY
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CAMPAGNE NICOPASS
RÉSEAU PHARMACIE INSTORE
COMPANY  
FUTURAMEDIA
102-116 rue Victor Hugo
92300 LEVALLOIS PERRET (FRANCE)
Tel.: 0140895000
E-mail: joanah.achour@futuramedia.fr
Site: www.futuramedia.fr
ENTRY  
Producer FUTURAMEDIA
Designer FUTURADESIGN
Client PIERRE FABRE HEALTH CARE
Distribution network Pharmacies
Use duration 4 weeks
 
 
Context Pierre Fabre, major actor in the smoking cessation market, wished to strenghten its prevention message during the national campaign "Mois sans tabac". In order to repeat the national campaign associated with the brand, we suggested them to communicate threw our Instore network.
 
Objectives We have created 4 differents videos commercials targetted to 4 specific segment : women, young people, athletes and older people. Together with the national campaign, these 4 spots spread the message one month together with out tobacco.