SUMMARY
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CONCEPT STORE
COMPANY  
DEPACK
8-10 rue Edmond Besse
33083 BORDEAUX (FRANCE)
Tel.: 0623090924
E-mail: sclavier@depack.com
Site: www.depack.com
ENTRY  
Producer DEPACK
Designer DEPACK
Client CALVIN KLEIN
Distribution network Single shop, independant store
Use duration  
Target markets EUROPE
 
 
Context For their space at the 2016 TFWA edition the Premium Fashion Brand wanted a disruptive, fully digitalized and interactive concept.

The concept was the starting point for a generalized implementation across its stores fleet.



This store concept and design is based on a cross-canal customer experience strategy integrating technology, digital ecosystem and platform.
 
Objectives The goal was to experiment the concept in a real customer environment to validate its relevance :

Convey the chore brand emotion

Immerse the visitor in the brand lifestyle

Provide the store vendors with efficient sales tools

Improve stock management

Unable Sensitive Data Mining.