SUMMARY
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INTERACTIVE CUSTOM HOUSE
COMPANY  
BACKLIGHT
23 rue Jules Guesde
75014 PARIS (FRANCE)
Tel.: 0144680975
E-mail: fredc@backlight.fr
Site: www.backlight.fr
ENTRY  
Producer WILDBOX
Designer BACKLIGHT
Client POINT P
Distribution network Specialist stores (point p)
Use duration 10 weeks
Target markets France
 
 
Context As often happens, you are In the mood for change. Move into action is a bit more complicated.

Picture what you have in mind about a special tiles, an exotic wood floor or a wall coating is quite simply not possible. Unless, if….
 
Objectives Interactive Custom House is a Virtual Reality device allowing Point P store’s clients to fully experience VR on their own in real time, like if they’re home, with a skillfully finish in situation (visuals for tiles, wood floor, wall coating). Furthermore, you can picture the furniture fittings and sanitary equipment.