SUMMARY
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POP UP N°5 L'EAU CHANEL
COMPANY  
IDEAFORM
ZAC de la Prévôté route de Bu
78550 HOUDAN (FRANCE)
Tel.: 0130468383
E-mail: cindy.crambac@ideaform.fr
Site: www.ideaform.fr
ENTRY  
Producer IDEAFORM
Designer CHANEL
Client CHANEL
Distribution network Aéroports CDG
Number of installed points of sale  
 
 
Context For the launch of the new generation of its emblematic perfume N ° 5 then named N ° 5 L'EAU, Chanel wished to mark this campaign by creating this event stand in one of the most frequented places, the airport hall Roissy CDG.
 
Objectives Thanks to his metal three-dimensional structures lacquered resuming the lines of the flask n°5 and of its white lacquered furniture a part of which is dressed in a textured chrome-plated laminate resuming the effect drops of water; this podium proves that n°5 reinvents.

In this place in movement, this podium in the sophisticated and audacious design attracts the women come from the whole world.