SUMMARY
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RADEGASTOVNA
COMPANY  
PLZEŇSKÝ PRAZDROJ
U Prazdroje 7
37000 PLZEŇ (CZECH REPUBLIC)
Tel.: +420724617996
E-mail: jakub.zaoral@pilsner.sabmiller.com
ENTRY  
Producer INTEX
Designer JAN BOUčEK
Client PLZEŇSKÝ PRAZDROJ
Distribution network Pubs
Number of installed points of sale 10 units
Target markets Czech Republic
 
 
Context Radegastovna is a pub characterized by the roughness of design, durability of materials used and the idea of strong ties to local community. The Radegast brand is linked to the Beskid Mountains and to Ostrava industrial region. Both represent a great visual potential for the designers of interior. The materials are purely natural wood and stone are combined with materials created by human power.
 
Objectives Our goal was created successful network of pubs for Radegast beer brand, where consumer can enjoy our beer in highest quality in best environment. It should drives quality perception and supports consumer brand experience and engagement.

It gives us also competitive advantage, enable long term co-operation with the best customers, and generate volume and values in key areas.