SUMMARY
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BIC BUS 2016
COMPANY  
FISADORELLI
Via Cortonese 42
06012 CITTÀ DI CASTELLO (ITALY)
Tel.: 00390759288352
E-mail: andrea.colcelli@fisadorelli.com
Site: www.fisadorelli.com
ENTRY  
Producer FISADORELLI
Designer BIC
Client BIC
Type of Display Back to school theatralisation
Distribution network Mass merchandisers
Quantity produced 50 units
Materials used Carton, plastic cliPS, iron base,
Dimensions (mm) Width: 2500  Depth: 1300  Height: 2200
Use duration 4 weeks
Target markets ITALY, SWITZERLAND
 
 
Context For the stationery sector "back to school" is the time of highest competitiveness.

the demanding task is to emerge among competitors with structures of great impact.
 
Objectives Create a unique collective structure with a strong impact which is able to unify all the bic products and brands connected with back to school. Stimulate the shopper with an added value promotion in line with the brand's goal.