SUMMARY
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GLORI ARDOISE GM
COMPANY  
WEILLROBERT PLV
40-42 rue Botzaris
75019 PARIS (FRANCE)
Tel.: 0607392190
E-mail: r.vion@weillrobert.net
ENTRY  
Producer WEILLROBERT PLV
Designer L'ORÉAL
Client BIOTHERM
Type of Display Glorifier
Distribution network Travel retail
Quantity produced 280 units
Materials used Mdf / ardoise / alu brosse
Dimensions (mm) Width: 250  Depth: 150  Height: 200
Use duration 12 weeks
Target markets Europe
 
 
Context This unit is a novel principle glorifier. Only one model, used both Biotherm and Biotherm Homme, on any franchises and all new points of sale, from perfumery to department stores.
 
Objectives It was designed for the eco-design purpose :

- Raw material

- Little processing

- Adaptability : there is only one visual to be printed on paper when we change product

Also, it enables us to communicate efficiently on naturalness values of brand.