SUMMARY
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TGH MAQUILLAGE DIOR
COMPANY  
MARIE LAURE PLV MERCHANDISING
Hôtel des Lavandières
93800 ÉPINAY-SUR-SEINE (FRANCE)
Tel.: 01 48 13 12 68
E-mail: t.klajer@marie-laure-plv.fr
Site: www.marie-laure-plv.fr
ENTRY  
Producer MARIE LAURE PLV MERCHANDISING
Designer DIOR
Client DIOR
Type of Display Testeur general maquillage
Distribution network Department store - perfume shops
Quantity produced 1726 units
Materials used Métal, plastique, LEDs
Dimensions (mm) Width: 1250  Depth: 751  Height: 1550
Use duration 240 weeks
Target markets World
 
 
Context In Multi-brands, Dior Makeup DNA finds its way to our new Generic Tester Stand with a revolutionary new design showing a makeup that’s expert, colorful & Lip focused.
 
Objectives Our brand new GTS roll out started in October 2016 and displays with a lot of impact in our POS Dior Backstage codes, and a strong focus on the novelty, the looks, the backstage pros & a very clear organization of our catalog. It also brings attractivity and digital experience through a tutorial video and Service with mirror and expert light.