SUMMARY
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TOUR MASCARAS CLARINS
COMPANY  
IDEAFORM
ZAC de la Prévôté route de Bu
78550 HOUDAN (FRANCE)
Tel.: 0130468383
E-mail: cindy.crambac@ideaform.fr
Site: www.ideaform.fr
ENTRY  
Producer IDEAFORM
Designer IDEAFORM
Client CLARINS
Type of Display Floor stand with stocker
Distribution network Aéroports
Quantity produced 100 units
Materials used Métal-plastique
Dimensions (mm) Width: 360  Depth: 360  Height: 1270
Use duration 52 weeks
 
 
Context The company CLARINS wishes to develop a specific Tour to highlight and increase the sales volumes of its range of Mascaras in airports around the world.
 
Objectives The objective of this Mascaras CLARINS Tower will be to present the complete range in a minimum of space and which will trigger a maximum of impulse purchases.

To meet these requirements, the tower will be made of metal with a turnstile system and it will be possible to arrange it on a freestanding stand if necessary. Magnetised decors will make it possible to evolve the ranges of products.