SUMMARY
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PRÉSENTOIR DE SOL CARTIER L'ENVOL
COMPANY  
MARIE LAURE PLV MERCHANDISING
Hôtel des Lavandières
93800 ÉPINAY-SUR-SEINE (FRANCE)
Tel.: 01 48 13 12 68
E-mail: t.klajer@marie-laure-plv.fr
Site: www.marie-laure-plv.fr
ENTRY  
Producer MARIE LAURE PLV MERCHANDISING
Designer PARFUMS CARTIER
Client PARFUMS CARTIER
Type of Display Floor stand with stocker
Distribution network Perfume shops
Quantity produced 178 units
Materials used Carton tabletterie plastique
Dimensions (mm) Width: 540  Depth: 420  Height: 1700
Use duration 12 weeks
Target markets World
 
 
Context In the quest of positioning of “The most Distinctive Maison de Parfum”, Cartier launches a new masculine icon, as surprising as La Panthère. Complementary to Déclaration, L’Envol de Cartier is thought to make an international success. At the heart of the Maison and its values, this new icon pays tribute to Cartier’s history by exploring a new facet of the Cartier masculinity.
 
Objectives L’Envol de Cartier is a fragrance that gives the courage and strength to go beyond your limits. It is a life potion, for men to take off.

A novel object and a breakthrough masterpiece, the bottle is like a source of energy.A levitating vital ampoule seems to float in the air, encapsulated in a glass dome.

This object inherits all the codes of the Maison, renews with durability through a refillable.