SUMMARY
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KENZO WORLD
COMPANY  
FORMES ET SCULPTURES
3 rue Robert Planquette
75018 PARIS (FRANCE)
Tel.: 0142234544
E-mail: malika@formes-sculptures.com
Site: www.formes-sculptures.com
ENTRY  
Producer FORMES ET SCULPTURES INDUSTRIE
Designer PARFUMS KENZO
Client PARFUMS KENZO
Type of Display Floor stand with stocker
Distribution network Department store - perfume shops
Quantity produced 100 units
Materials used Métal galvanisation/PMMA
Dimensions (mm) Width: 500  Depth: 500  Height: 1620
Use duration 4 weeks
Target markets France
 
 
Context For the first time, the Kenzo artistic directors Carol Lim and Humberto Leon do bring their Fashion vision into a perfume.

They shape a world to their image : audacious, spontaneous, surprising, fun and colorful.

A world which celebrates freedom of expression diversity and creativity.

A wholeheartedly Kenzo merchandising.
 
Objectives Be more visible while appealing the consumers. With an innovating shelving system, doubling the visibility.

A tester zone highlighting the visual

A decorative zone with a mobile enhancing the eye symbol treating it as a jewel.

This tool permits to communicate on both the universe of this new product and the fragrance itself.