SUMMARY
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BLOC TIROIR ONYX
COMPANY  
WEILLROBERT PLV
40-42 rue Botzaris
75019 PARIS (FRANCE)
Tel.: 0607392190
E-mail: r.vion@weillrobert.net
ENTRY  
Producer WEILLROBERT PLV
Designer WEILLROBERT PLV
Client SCHMIDT
Type of Display Counter display
Distribution network Specialist stores (schmidt)
Quantity produced 657 units
Materials used Métal
Dimensions (mm) Width: 365  Depth: 360  Height: 560
Use duration 52 weeks
Target markets FRANCE - BELGIQUE - ALLEMAGNE
 
 
Context Schmidt launched in November 2016 in all European Network Store a new serial slide block in order to equip all kitchen furniture.

With its new design, transparent sides for best visibility of products inside kitchen drawer and its enhanced front face, this new slide block embodies for the shopper a new new functional level of equipment that Schmidt competitors don’t have.
 
Objectives The Brand wishes highlight this benefit product as soon as the launch in store. The goal is to seduce and to recruite new shoppers, and to give sellers efficient selling tool.