SUMMARY
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FUTBOLIN COCA COLA
COMPANY  
REDPOP
Av. Hermanos Granda 1
28022 MADRID (SPAIN)
Tel.: +34 636 692 617
E-mail: francisco.garcia@redpop.es
Site: www.redpop.es
ENTRY  
Producer REDPOP
Designer SIRA CARúS PUERTA
Client COCA COLA EUROPEAN PARTNER
Type of Display Packaging and pop display
Distribution network Mass merchandisers
Quantity produced 422 units
Materials used Cardboard
Dimensions (mm) Width: 1200  Depth: 800  Height: 1050
Use duration 104 weeks
Target markets Spain
 
 
Context Coca Cola, as part of their strategy to promote their football sponsorship and, in particular, of the UEFA 2016 France Eurocup, was looking for innovative POS Merchandising platforms to increase shopper experience while providing a strong branding impact in the store. We have developed a cardboard exhibitor suitable for heavy loading and with a football game at the top.
 
Objectives Primary goals were enhanced branding exposure and shopper experience, by introducing gaming capabilities in a POS display.The challenge was then to ensure supply chain performance (assembly, handling, storage, transport), and product safety and accessibility, all them accomplished by our patented solution that provides maximum loading capacity and sturdiness to any imaginable display shape.