SUMMARY
Category   Previous entry List of entries
 
 
SHELF DE LINÉAIRE JEAN-PAUL GAULTIER
COMPANY  
LES ATELIERS ELBA FRANCE
50-54 rue Calmette Et Guérin
78500 SARTROUVILLE (FRANCE)
Tel.: 0650003661
E-mail: c.demonplanet@shaftdesign.fr
Site: www.atelierselbafrance.fr
ENTRY  
Producer LES ATELIERS ELBA FRANCE
Designer PUIG
Client PUIG / JEAN-PAUL GAULTIER
Type of Display Shelf display
Distribution network Perfume shops
Quantity produced 202 units
Materials used PMMA / aluminium / tissu
Dimensions (mm) Width: 900  Depth: 200  Height: 190
Use duration 52 weeks
Target markets France
 
 
Context Sephora is looking to capitalise on its leading lines and convey a premium image of shelf displays. Showcasing of the Jean-Paul Gautier - Le Male range with the production of these shelf displays in plastic, digital cutting, laser cutting, metallisation and hot foil stamping. These shelves will be fitted out in all Sephora stores for the top 20 fragrances.
 
Objectives Facilitating product identification and helping the customer make their choice thanks to a focus on reliable and premium values. Production for 200 points of sale. Installation at 80 points of sale.