SUMMARY
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LINÉAIRE LA PETITE ROBE NOIRE
COMPANY  
CPIGLOBAL
27 rue du Ballon
93165 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail: fabienne.renard@cpiglobal.com
Site: www.cpiglobal.com
ENTRY  
Producer CPIGLOBAL
Designer GUERLAIN
Client GUERLAIN
Type of Display Shelf display
Distribution network Specialist stores (sephora)
Quantity produced 250 units
Materials used PMMA xt 2 mm/ 3 mm et 5 mm
Dimensions (mm) Width: 900  Depth: 150  Height: 195
Use duration 51 weeks
Target markets France
 

 
Context Demand of the Sephora network to animate the Guerlain linear with a permanent and lasting promotion.
 
Objectives Highlight the whole LPRN range in a didactic way (simplify the choice of the client) and aesthetics.

Make the support modular thanks to non-fixed, interchangeable elements.