SUMMARY
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CHARIOT STOCKEUR ELF
COMPANY  
CCI PLV PRODUCTIONS
2 Chemin du Roy
27400 LOUVIERS (FRANCE)
Tel.: 02 32 09 46 00
E-mail: claudio.cremonesi@cci-plv.fr
Site: www.cci-plv.fr
ENTRY  
Producer CCI PLV PRODUCTIONS
Designer CCI PLV PRODUCTIONS
Client TOTAL ELF
Type of Display Floor stand with stocker
Distribution network Specialist stores (réseau national de concessionnaires moto)
Quantity produced 200 units
Materials used Acier
Dimensions (mm) Width: 540  Depth: 540  Height: 168
Use duration 52 weeks
Target markets France
 
 
Context Strongly rooted in the world of 2 wheels the range of ELF lubricants stands for prestige and high-tech value added. Thus, we wanted to have a 2 wheels POS to store and to show the wide range of our products within a national network of motorcycle dealers.
 
Objectives The objective given to the creatives was to give the sensation of dynamism, acceleration and movement. The results seduced us for the shapes and the recall of a motorcycle "naked" with the holes. Its shapes in movement underline with subtlety the dynamism of our brand. So we opted for the same version in white for the brand TOTAL and the network Auto.