PLV TUK - TUK
SAS BOUVE LOCA SERVICE
Rue de l'Yser - 59480 - LA BASSEE (France)
Manufacturer: SAS BOUVE LOCA SERVICE
Designer: STUDIO LES PINGOUISTES
Advertiser: ISALI FOOD IMPACT
Type of display: Habillage vitrine réfrigérée
Target markets: FRANCE
Distribution network: Hyper-Supermarché
Quantity produced: 70 units
Dimensions (mm) Width: 1800 Depth: 2400 Height: 2203
Use duration: 3 weeks
Use of micro-flute & double wall cardboard. Digital printing + selective varnish on the spotlighted elements. The shelf edge strips in 80g Silk paper. Rounded shapes used to emphasize specific parts (front tyre, cabin...) to make the rickshaw look as real as possible. 2 side tyres are pop-ups that are stuck to the POS. Assembling the POS in a way to cover 2 refrigerated displays not linked.
Performance of the Project
100% cardboard POS material aims to produce a realistic, eye-catching rickshaw for the launch of this product.The two fridges entirely disappear behind the design to better market the brand. The POS material was packed in a single parcel so they can be delivered with the fridges. Easy shipping and delivery. 30min to assemble. Assembly instructions in 18 steps.