• 13 - 15 April, 2021
  • Porte de Versailles

PLV TUK - TUK

Company

SAS BOUVE LOCA SERVICE

Rue de l'Yser - 59480 - LA BASSEE (France)

Tel: 0320957851

E-mail: a.fautrat@loca-service.com

Website: www.loca-service.com

Manufacturer: SAS BOUVE LOCA SERVICE

Designer: STUDIO LES PINGOUISTES

Advertiser: ISALI FOOD IMPACT

Type of display: Habillage vitrine réfrigérée

Target markets: FRANCE

Distribution network: Hyper-Supermarché

Quantity produced: 70 units

Dimensions (mm) Width: 1800 Depth: 2400 Height: 2203

Use duration: 3 weeks

Use of micro-flute & double wall cardboard. Digital printing + selective varnish on the spotlighted elements. The shelf edge strips in 80g Silk paper. Rounded shapes used to emphasize specific parts (front tyre, cabin...) to make the rickshaw look as real as possible. 2 side tyres are pop-ups that are stuck to the POS. Assembling the POS in a way to cover 2 refrigerated displays not linked.

Performance of the Project

100% cardboard POS material aims to produce a realistic, eye-catching rickshaw for the launch of this product.The two fridges entirely disappear behind the design to better market the brand. The POS material was packed in a single parcel so they can be delivered with the fridges. Easy shipping and delivery. 30min to assemble. Assembly instructions in 18 steps.