The POPAI Awards Paris Contest
| The reward for your most successful, creative and innovative achievements! |
| - | An exhibition day to show your know-how to jury members and professionals who travel to grade or discover your achievements, |
| - | A loyalty operation to strengthen the link with your customers, |
| - | An opportunity to reward your teams's work. |
If you haven't received your access codes or have lost them, please contact melodie.beis@reedexpo.fr
The contest in 3 steps:
Who can enter?
• Producer, publisher and designer of POS materials
• Design and shop fitting agency
• Digital agency
• Merchandising professionals
• POPAI member or not POPAI member
• Brand
• From France and abroad.
28 foreign companies in 2018
• Or 30% of participants
• 14 countries represented
Immerse yourself in POPAI Awards experience
Thematics
Did you know ? Cardboard represented 27% of the merchandising activity in 2018 (POPAI study - Marketing in sales point in 2018). To enhance this material, the Contest innovates by covering a range of cardboard display from each business sector. The judges will appreciate the technical nature of all submitted projects through a new evaluation support, dedicated to this thematic.
- POS Display
Accessories
Automotive, Cycle, Oil products
Beauty
Beverage
Care, Hygiene, Hairstyle
Electronics and High-Tech
Events & Promotional operations
Food
Fragrance
Health & Drugstore
Home & Garden
Publishing & Leisure
Services
Single/Multiple product Line, Advertising campaign
Standard material & System
Technology & Innovation
Textile, Fashion, Sport
Wathmaking, Jewellery, Goldsmithing
- Digitalisation of POS
Connected shop
Interactive / non interactive material and content
Interactive / non interactive content
Virtual immersion (virtual reality, augmented reality)
- Cardboard performance
Cardboard performance accessories
Cardboard performance automotive, cycle, oil products
Cardboard performance beauty
Cardboard performance beverage
Cardboard performance care, hygiene, hairstyle
Cardboard performance electronics & high-tech
Cardboard performance food
Cardboard performance fragrance
Cardboard performance health & drugstore
Cardboard performance home & garden
Cardboard performance publishing & leisure
Cardboard performance services
Cardboard performance services
Cardboard performance textile, fashion, sport
Cardboard performance wathmaking, jewellery, goldsmithing
- Commercial furniture
- Shop fitting
Single achievement
Multiple achievements
- Merchandising concept deployment
Merchandising Concept Deployment in different points of sales
Deployment of a Consumer Activation with Sales Demonstration in different points of sales
The jury
Who are the jury members?
Brands and distributors working in marketing, communication, and merchandising...
Allowing us to benefit from their market expertise, they will be the first to discover your creations! These experts are decision-makers and highly-qualified contacts.
Scoring criteria
The jury will mark each creation using criteria that are tailored to each category:
• Design and aesthetic quality
• Originality and innovation
• Technical conception
• Quality of fabrication
• Suitability for the product
• Suitability to the sales circuit
• General impact and effectiveness
The following thematics will be marked with very specific criteria: Eco-design - Single/Multiple product Line - Shop fitting - Digital Media: retail achievement - Digital Media: content creation - Technology and Innovation - Standard Material and System - Cardboard performance - Merchandising Concept Deployment.