• 24 to 26 March 2020
  • Porte de Versailles
24 to 26 March 2020 Porte de Versailles - Pavillon 4

The Contest

The POPAI Awards Paris Contest

The reward for your most successful, creative and innovative achievements!


    -   An exhibition day to show your know-how to jury members and professionals who travel to grade or discover your achievements,
    -   A loyalty operation to strengthen the link with your customers,
    -   An opportunity to reward your teams's work.

The contest in 3 steps:

Who can enter?

• Producer, publisher and designer of POS materials
• Design and shop fitting agency
• Digital agency
• Merchandising professionals
• POPAI member or not POPAI member
• Brand
• From France and abroad. 

28 foreign companies in 2018 
• Or 30% of participants 
• 14 countries represented 

Immerse yourself in POPAI Awards experience


• POS Display
Automotive, Cycle, Oil products
Care, Hygiene, Hairstyle
Cardboard performance
Electronics and High-Tech
Events & promotional operations
Health and Drugstore
Home & Garden
Publishing and Leisure
Single/multiple product Line, Advertising campaign
Standard material and system
Technology and Innovation
Textile, Fashion, Sport
Watchmaking, Jewellery, Goldsmithing
• Commercial furniture
• Shop fitting
  Single achievement
Multiple achievements
• Merchandising concept deployment
  Merchandising Concept Deployment in different points of sales
Deployment of a Consumer Activation with a Sales Demonstration in different points of sales
• Digitalisation of POS
  Connected shop
Interactive/ non interactive material and content
Interactive/non interactive content
Virtual immersion (virtual reality, augmented reality)


Who are the jury members?

Brands and distributors working in marketing, communication, and merchandising... 

Allowing us to benefit from their market expertise, they will be the first to discover your creations! These experts are decision-makers and highly-qualified contacts.

Scoring criteria

The jury will mark each creation using criteria that are tailored to each category: 

• Design and aesthetic quality 
• Originality and innovation 
• Technical conception 
• Quality of fabrication 
• Suitability for the product 
• Suitability to the sales circuit 
• General impact and effectiveness 

The following thematics will be marked with very specific criteria: Eco-design - Single/Multiple product Line - Shop fitting - Digital Media: retail achievement - Digital Media: content creation - Technology and Innovation - Standard Material and System - Cardboard performance - Merchandising Concept Deployment.