The POPAI Awards Paris is regarded all around the world as the leading showcase for retail marketing achievements and a true innovation hub. 
But the contest is more than just a «showcase», it is also a meeting place and a source of inspiration for the entire retail marketing community. 
This, the 57th edition of the contest, will honour the most successful, creative and innovative achievements in POP advertising, merchandising, shop fitting and in-store digitalisation.

POPAI Awards Paris contest postponed from October 5 to 7, 2021

Due to the current situation related to COVID-19, Reed Expositions France announces, in agreement with POPAI France , that the 2021 edition of the POPAI Awards Paris Competition and the MPV show is postponed from October 5 to 7, 2021 instead of June 8 to 10.

We therefore invite our customers, partners, visitors and retail professionals to meet us from 5 to 7 October 2021 in Pavilion 1 of Paris Expo Porte de Versailles for the 57th edition of the POPAI Awards Paris competition and the 34th edition of the MPV show. 

POPAI Awards Paris 2020 - 2021

« For over 50 years, all around the world, the American or Cigar Store Indian has been rewarding excellence in retail marketing professions: POP advertising design, commercial architecture, in-store digitalisation and Merchandising Concept deployment. 

The POPAI network adopted the American Indian as the symbol for its contest; because it represents the first ever form of POP advertising in the world. In the 17th century, these wooden totems were placed in front of stalls to advertise they were selling tobacco. 

While retail marketing solutions (in place of POP advertising) have come a long way since, the main objective remains unchanged: to inform and attract consumers in-store as part of an overall memorable experience. »

Prosper Hayoun, POPAI France President

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to our show, where we are committed to providing you with the safest possible exhibition and conference environment. Per application of the sanitary regulations, to access the show, participants must provide a valid sanitary pass (for further info, please read our detailed information).

We are working with our colleagues at RX (Reed Exhibitions), French national and host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure that our show has health and safety measures as its number one priority.

Key figures

250  Projects

The entries, submitted by some 100 companies, are grouped into over 30 categories, representing all retail marketing professions and reflecting the diversity of advertisers, with the spotlight on all sectors of activity and distribution networks.

100  Jury members

The judging panel, comprising exclusively advertisers, brands and retail brands, each renowned for their expertise, will assess every competing project against a scorecard, with the relevant scoring criteria tailored to each specific category... Precision and pertinence are the order of the day!

500  Attendees

Each year, everyone comes together to enjoy the POPAI Awards gala evening. A unique event, with the award ceremony and a dinner on the programme: business, chatting and fine dining...

The POPAI Awards Paris will take place in the very center of the MPV show

Our goals? Enlighten innovation, strenghten synergies between the Contest and the Show and improve the visitors journey.

The POPAI Awards are an event of POPAI France

POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behavior and awareness of point-of-purchase communication tools.

Concretely, this translates into carrying out studies and organizing professional training programs. It also publishes the professional's resource guide. It co-organizes the MPV tradeshow and holds the POPAI Awards Paris competition which celebrates the best initiatives concerning POP, advertising and information, commercial furniture, and digital media. Last but not least, the association also represents its members at national and international conferences. Through its actions, the association promotes Marketing at retail.

More information on
« Event reference for Marketing at Retail players, the competition of POPAI awards has been rewarding for more than 50 years the best realisations whose objective is to animate, transform, get a ROI or sublimate the Point of Sales (shop equipment, connected systems, merchandising, shopper experience, commercial architecture...). It represents much more than a competition! Its purpose is not only to grant awards but to support the entire profession by promoting and rewarding the excellence of all players. It values the work did by your teams and honours the customer/ manufacturer! »
Sandrine Jean, POPAI France Director