The POPAI Awards Paris is regarded all around the world as the leading showcase for retail marketing achievements and a true innovation hub. 
But the contest is more than just a «showcase», it is also a meeting place and a source of inspiration for the entire retail marketing community. 
This, the 57th edition of the contest, will honour the most successful, creative and innovative achievements in POP advertising, merchandising, shop fitting and in-store digitalisation.


POPAI Awards Paris postponed from June 8 to 10, 2021

The Events sector has to face many restrictions due to the health caused by COVID 19 epidemic. In agreement with POPAI France, we have decided, as a precautionary mesure, to postpone the 2021 edition of the POPAI Marketing Point de Vente trade show and the POPAI Awards Paris context, initialy planned from 13 to 15 April 2021.

POPAI Awards Paris 2021

« For over 50 years, all around the world, the American or Cigar Store Indian has been rewarding excellence in retail marketing professions: POP advertising design, commercial architecture, in-store digitalisation and Merchandising Concept deployment. 

The POPAI network adopted the American Indian as the symbol for its contest; because it represents the first ever form of POP advertising in the world. In the 17th century, these wooden totems were placed in front of stalls to advertise they were selling tobacco. 

While retail marketing solutions (in place of POP advertising) have come a long way since, the main objective remains unchanged: to inform and attract consumers in-store as part of an overall memorable experience. »

Prosper Hayoun, POPAI France President

Key figures

250  Projects

The entries, submitted by some 100 companies, are grouped into over 30 categories, representing all retail marketing professions and reflecting the diversity of advertisers, with the spotlight on all sectors of activity and distribution networks.

100  Jury members

The judging panel, comprising exclusively advertisers, brands and retail brands, each renowned for their expertise, will assess every competing project against a scorecard, with the relevant scoring criteria tailored to each specific category... Precision and pertinence are the order of the day!

500  Attendees

Each year, everyone comes together to enjoy the POPAI Awards gala evening. A unique event, with the award ceremony and a dinner on the programme: business, chatting and fine dining...

The 2021 POPAI Awards will take place in the very center of the MPV show

Our goals? Enlighten innovation, strenghten synergies between the Contest and the Show and improve the visitors journey.

Coronavirus Information

In light of the recent coronavirus outbreak in mainland China, we are monitoring developments closely with the latest guidance from local and national authorities and the World Health Organization (WHO) as it relates to travel to, and participation in, our events. Regular updates are available for our customers.

If you require further information, please do not hesitate to contact our client helpdesk.

The POPAI Awards are an event of POPAI France

POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behavior and awareness of point-of-purchase communication tools.

Concretely, this translates into carrying out studies and organizing professional training programs. It also publishes the professional's resource guide. It co-organizes the MPV tradeshow and holds the POPAI Awards Paris competition which celebrates the best initiatives concerning POP, advertising and information, commercial furniture, and digital media. Last but not least, the association also represents its members at national and international conferences. Through its actions, the association promotes Marketing at retail.

More information on
« Event reference for Marketing at Retail players, the competition of POPAI awards has been rewarding for more than 50 years the best realisations whose objective is to animate, transform, get a ROI or sublimate the Point of Sales (shop equipment, connected systems, merchandising, shopper experience, commercial architecture...). It represents much more than a competition! Its purpose is not only to grant awards but to support the entire profession by promoting and rewarding the excellence of all players. It values the work did by your teams and honours the customer/ manufacturer! »
Sandrine Jean, POPAI France Director