3 days of visibility: in 2010, the POPAI Awards will take place at the Marketing at Retail Show

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2 new categories:
   - Eco-design
   - Board creation
 
POPAI Awards Paris 2009
The Gala Evening movie
Entering the competition, you:
Promote your know-how,
Increase your marketing impact,
Communicate in a different way.
In 2010, the POPAI Awards competition will be staged during Marketing at Retail. This offers you the benefit of:
3 days on show,
A visitor pool of 15,000 professionals,
Maximum visibility through targeted communications,

120 journalists from the trade press.
3 days to attract, 3 days to convince!
You are a producer, publisher or designer of traditional or dynamic POP materials, a design and commercial architecture agency, etc., a member or not of POPAI, from any country at all not just France.
The Popai Competition awards the year’s best creations in POP advertising, Digital Media, Commercial Architecture and Shopfitting.
 
The competition is:
400 entries on display
3 proficiency focuses
More than 40 categories in competition
13 countries represented
3 exhibition days on 30-31 March & 1st April 2010 in Paris, Porte de Versailles, Pavilion 4
3 proficiency focuses
POP Advertising
Digital Media,
Interactives technologies
Commercial Architecture, Shopfitting
 
The Judging Panel:
150 judges… all of them decision-makers in the world of Marketing and Communication
They participated in the POPAI Awards scoring:
 
ALAIN AFFLELOU • ALTADIS • APPLE • ARC INTERNATIONAL • AURES TECHNOLOGIES • AXA • BANQUE ACCORD • BEAUTE PRESTIGE INTERNATIONAL • BEIERSDORF • BONDUELLE • BONGRAIN • BOURJOIS • BOUYGUES TELECOM • CANAL + • CANDIA • CARLSON WAGONLIT TRAVEL • CHANEL • CHRISTIAN DIOR • CHRISTOFLE • CLARINS • CLINIQUE • COPY TOP • COTY PRESTIGE • DANONE • DECOTEC • DISNEYLAND PARIS • ÉDITIONS MAGNARD • ELIZABETH ARDEN • EMINENCE • ESSILOR INTERNATIONAL • ESTEE LAUDER • FNAC • FRANÇAISE DES JEUX • FRANCE FARINE • FRANCE TÉLÉCOM ORANGE • GALERIES LAFAYETTE • GRUPO LECHE PASCUAL • GUERLAIN • GUY DEGRENNE • HEINEKEN • IMPERIAL TOBACCO • JOHNSON & JOHNSON • KALOO • KANEBO • KILOUTOU • KRAFT FOODS • LA BANQUE POSTALE • LA POSTE • LABORATOIRE CAUDALIE • LABORATOIRE NUXE • LACTALIS NESTLE • LANCOME • LOGITECH • L'ORÉAL • LVMH • MACIF • MAISON SCHMITTGALL • MARIE BRIZARD - GROUPE BELVEDER • MARS • MATTEL • MICHELIN • MICKLI INTERNATIONAL • MOBISTAR • NESTLÉ • NIKE • NVIDIA • OMEGA PHARMA • ORANGINA SCHWEPPES • PANDAIA JOAILLERIE • PARFUMS GIVENCHY • PEPSICO • PETIT BATEAU • PHILIPPS • PLAYTEX • PROCTER & GAMBLE • PSA PEUGEOT CITROEN • RENAULT • REPLAY • RÉSEAU CLUB BOUYGUES TÉLÉCOM • SEPHORA FRANCE • SERVICES & SANTÉ - GROUPE ELIOR • SHISEIDO • SISLEY • SOCIETÉ GÉNÉRALE • SONY • SOTHYS • THE PHONE HOUSE • THIERRY MUGLER • VEUVE CLIQUOT • WARNER HOME VIDEO • WIRQUIN PLASTIQUES • YVES ROCHER • YVES SAINT LAURENT...
Advertisers and distributors working in marketing, communication, and merchandising… Allowing us to benefit from their market expertise, they are going to be among the first to discover your creations! Decision-makers, these experts are highly-qualified contacts.
Scoring Criteria
The panel of judges will carefully consider the pertinence of the materials based on seven points:
• General impact and effectiveness
• Suitability for the product
• Technical conception
• Quality of fabrication
 • Adaptation to the sales circuit
• Design and aesthetic quality
• Originality and innovation
 
 
And to close the competion, a Gala Evening on 24 June 2010 in Paris
• A genuine charm offensive conducted among your customers.
• A prestigious evening that the whole industry looks forward to all year.
• A convivial place for those in the business to meet.

Accompanied by their customers, the winners of the Popai Awards will receive
their award during the Gala Evening at the Pavillon d'Armenonville in Paris
on 24 June 2010.