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| In 2012, benefit of a huge visibility of 11 000 visitors during 3 days, because
it will be jointly held with the
Marketing at Retail show. |
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| Registration is now closed. |
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ENTER THE 2012 COMPETITION
WITH YOUR CLIENTS! |
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The POPAI Competition awards the year’s best creations
in POP advertising, Digital Media, Commercial Architecture and Shopfitting. Apart
from its international renown, it will enable you to position yourself in the
Marketing/Point of Sales sector. |
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| Who is the competition for? |
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a producer, publisher or designer of traditional or dynamic POP
materials, |
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a design and commercial architecture agency, etc., |
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a member of POPAI or not a member of POPAI, |
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from any country at all not just France… |
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| Why enter the POPAI Awards Paris competition? |
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Demonstrate the dynamism and innovative qualifications
of your company, |
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Promote your know-how among market decision-makers and buyers, |
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Show your project practically and physically, |
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Communicate in a different way, |
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Meet the whole industry uring 3 days! |
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See the participants 2011 testimonies |
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| What motivates visitors to look at these projects? |
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Update their knowledge, |
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See new products and try them out, |
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Seek new suppliers. |
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| Who are the jury members? |
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The panel is made up of 120 to 150 judges: advertisers
and distributors working in marketing, communication, and merchandising. |
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| Outstanding
creative achievement 2011 |
| “DAVIDOFF CHAMPION” |
| Producer : GIOVANARDI |
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| Key figures |
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14
countries represented: Czech Republic, France, Germany, Greee, Italy,
Japan, Morocco, Netherlands, Poland, Romania, Russia, Spain, Switzerland, United
Kingdom. |
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300
entries for the competition, |
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3 competition
sectors: POP advertising, digital signage, shop fitting |
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More than
40 categories covering all sectors of activity |
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150
jurors: advertisers and distributors working in marketing, communication,
and merchandising, … |
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| NEWS |
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“POPAI is an international trade association for the marketing at
retail industry. Founded in 1936, POPAI celebrates its 75th anniversary with over
1,700 member companies representing Fortune 500 brand manufacturers and retailers,
as well as, marketing at retail producer companies and advertising agencies from
six continents and over 45 countries from around the world.
...POPAI is the premier source of learning, knowledge and future-oriented
research for the marketing at retail industry, and provides resources, education,
ideas and advocacy to enhance the power and performance of the marketing at retail
professional and community.“
»To
read more click here
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« We saw an explosion of research
activity around marketing at retail, shopper marketing, and shopper behavior.
The development of exciting new tools and technologies such as smartphones, eye-tracking
devices, and neuroscience monitoring have contributed to this explosion by allowing
investigators to address a wide range of questions about what makes today’s
shopper tick in real time in the in-store setting.”
Richard R. WINTER, Acting, Editor-in-Chief, Source: Journal of Marketing
at Retail |
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INFLUENCE IN THE AISLE:
AN EXPLORATION AND ANALYSIS OF THE ACCOMPANIED SHOPPER VERSUS THE LONE SHOPPER |
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“To better understand and explore
the impact and influence of secondary shoppers on the purchase behaviour and decisions
of primary shoppers, Point of Purchase Advertising International (POPAI) tapped
ShopperSense to conduct a field study of shoppers. The objectives of the study
include understanding how, if at all, purchase decisions are affected when shoppers
are accompanied by others in-store; and identifying the differences between shopping
dynamics of those who shop alone vs. those accompanied by others.”
Source: Journal of Marketing at Retail »
Read more |
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QR Codes Can Foster Customer Relationships
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Luxury brands have been using QR codes in out-of-home,
print, in-store and online displays, but those that take it a step further by
customizing them can increase brand loyalty and build CRM. »
Read more |
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| MPV - POPAI AWARDS PARIS Community : Follow
us! |
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