POPAI Awards Paris 2017 - Présentation VISITEURS
Catégorie Décoration, bricolage, jardinage
Nom du matériel Black light comparison
Producteur Panasonic Corporation
Créateur Best Project
Annonceur Kozo Takenaka
Type de présentoir Présentoir de comptoir
Réseau de distribution Hyper-Supermarché
Marchés ciblés Mainly Japan
Version française
Contexte
Objectifs
English version
Context
The penetration rate of dishwasher / dryer in Japan is about 30%. Our client Panasonic thought that what matters to increase the penetration rate is not to compare with other companies, but to compare handwashing and dirt on the dishwasher.
Objectives
This is based on the experimental photograph of the dishes where the dirt is left by hand washing and the dishes where the dirt washed in the dishwasher dry clean. I put dirt on it and hit the black light, it shows it pseudo.