A CROSS MERCHANDISING system entitled “The tomato flower stand” to be hung directly on the freezers near the frozen ground beef and/or frozen fries aisle. It takes only a minute to set-up The Jardinière, which is a real benefit for the sales force. Quick identification with its display in red and the Heinz logo.
The goal is to trigger impulsive buying of ketchup when customers reach the froz.
Aesthetic quality, Design, and Innovation
Constructed of metal wire and a PETG four-colour, screen printed display sign. The product moves down with the help of gravity and angled placement that is specific to Heinz products; this also helps to prevent a competitor from using the POP.
Implementation of 200 samples in France 35 IN NEW ZEALAND AND NEW CALEDONIA.
