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Advertiser's Objectives
& Strategy |
This «TOTEM COUVERTS» presents itself
in a dynamic way, in any shop window, the collections of place settings of the
Announcer (in France and outside France) reminding the subject of the advertising
campaign " Woman with knives ".
Thus, this Totem is able to reconcile : visibility of the shortest pieces, the
closeness to the picture and the originality of display in order "to attract at
first glance ».
The technical constraints of this project where all integrated into the study
and resolved by appropriated means : easy assembling for everyone concerned, with
the advantage of a low cost of transportation with a maximum safety.
The totem will help to revitalize the selling points, because it is self-suficient while attracting customers attention. |
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