In store sampling has grown in importance with consumers looking for the chance to try new products.
With consumers buying more from the internet, Tesco are looking to make maximum impact with new launches and different products – in-store. The sampling station enables them to do this in a clean and flexible way.
It was designed to fold away in to a small space at the back of the store, minimising the space taken.
The doors are lockable but can be repositioned to be multi shelf so that a range of food, drink and promotional products can be displayed.
The unit is coloured to meet the store branding and is very robust – enabling it to take the heavy punishment in a store environment.
As a result store sampling has increased by 150% and has been rolled out to Tesco stores across Europe.
