He value of this support lies in the complementarity of the oriflamme, visible from far away, in the middle of a crowd, and the billboard offering a wide visual communication. The mobility provided by the gyropodes allows to deploy a communication on two levels (oriflamme and billboard) with an extremely accuracy in time and space.
Directly touching the heart of the target by going in a selected place on a selected time, was the reason why these mobile devices have been chosen along with the flexibility they provide to move the communication where the people is.
