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| Manufacturer |
ADJ - L'ATELIER DES JUM'S |
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| Designer |
ADJ - L'ATELIER DES JUM'S / ALBAN CRÉATION |
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| Advertiser |
LU BELGIQUE |
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| Type of display |
Animation de linéaire |
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| Distribution network |
Hyper-supermarché |
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| Quantity produced |
8 units |
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| Materials used |
Dynabox, polystyrène expansé, acier, aluminium, etc |
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| Dimensions (mm) |
Width: 2400 Depth: 800 Height: 3200 |
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| Use duration |
Reusable |
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Advertiser's Objectives
& Strategy |
In 2006 the display from LU Belgium
called "the Factory of biscuits" was very successful. It increased the sales by
50% during the promotional events - 14 days per point of sale. But, because of
its cost, only 4 copies run between the hypermarkets. In 2008 the goal was to
create a similar display, but less expensive, also accessible to the supermarkets
and with a bigger roll-out. With the DynaDisplay, this goal was achieved. Each
year 280 points of sale share 14 DynaDisplays between them - for promotional events
of 14 days.
This display concept creates trade towards and in the shops. The points of sale
are more profitable and the consumers live brand experiences. With the DynaDisplay,
you increase your sales and have a really positive return on investment. |
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