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Solution
d'Affichage Dynamique
pour Mur d'images Innovant |
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| Manufacturer |
SONY |
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| Designer |
SONY |
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| Advertiser |
SONYSTYLE GEORGES V |
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| Distribution network |
Hyper-supermarché - commerce indépendant - grand magasin - enseigne spécialisée |
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| Quantity produced |
75 units |
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| Materials used |
Matériaux composites, verre, métaux, plastiques |
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| Dimensions (mm) |
Width: 2268 Depth: 800 Height: 2007 |
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| Use duration |
20 weeks |
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Advertiser's Objectives
& Strategy |
SonyStyle George V store offers to
discover all Sony consumer products (TV, Cell phone, movies, music…). The necessity
to display various content, like movie trailer, product ads or scrolling text
on the 120 screens of the store and on the 6 outside translective screens lead
the store to choose a reliable solution, that had to allow to handle content in
real time, no matter what the screens position is.
The 9 screens wall placed behind the welcoming desk required also to broadcast
a content in more than Full HD strengthen on all the screens, to have a result
that would hit the customer as soon as he enters the store. |
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