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INFINITI I-view
 
 
SCALA - SOFT AUDIOVISUEL  
Tour Areva 1 Place de la Coupole
92084 PARIS LA DEFENSE (FRANCE)
 
Tel. : 0147964679  
E-mail : philippe.lemaire@scala.com  
 
 
Manufacturer SCALA-SOFT AUDIOVISUEL  
Designer SCALA-SOFT AUDIOVISUEL  
Advertiser INFINITI EUROPE  
Distribution network Enseigne spécialisée (CONSTRUCTEUR AUTOMOBILE)  
Quantity produced 35 units  
Materials used Écrans interactif, bois, aluminium,  
Dimensions (mm) Width: 4115  Depth: 700  Height: 2294  
Use duration 52 weeks  
     
 
 
 
  Advertiser's Objectives
& Strategy
INFINITI The premium NISSAN's brand in wished to strengthen THE CUSTOMER EXPERIENCE in its show-room through an innovative concept called I-VIEW

- The objective is to promote the high brand's values

- To offer a unique experience allowing the customers to create their own vehicle through I-VIEW.

- The experience Digital 3D Media mixing video and sound of ambiance is remotely managed by INFINITI.

- The perfect integration of the Digital Media in a design furniture contributes to enhanced the unique experience looked for by the customers of INFINITI - The concept is implemented by the worldwide distribution network of the technological partner of INFINITI in all European capitals.