Futurapharma (réseau digital média dans les pharmacies)
Quantity produced
2800 units
Materials used
Écrans plasma et lcd de 22, 26 et 42 pouces player connecté en réseau adsl et pilotés à distance par nos soins
Use duration
2 weeks
Advertiser's Objectives & Strategy
The client need was to set up a special offer on its product while respecting the high standards and image of the brand.
We had to insist on the luxury and natural aspects of the products, and do not look to promotional. There was a strong willingness of targeting younger customers.
Originality : The highlights product /offer, the effects used in the animation (promoting a sense of glamorous atmosphere); the colors chosen; and the very suggestive ambiance.
Problems : Put in motion design a very strict brand communication, advising the client on how we recommend him to present his communication regarding this new and specific media.
Good mix between the respect of brand’s image and a clear and efficient message delivered though our media.
