The loop played at mobile retailers globally. Our target is “life builders” with busy, multi-tasking lives. We appeal to them to investigate the phone by showing features through a “to do” list. They would historically write down tasks, but now they can do it all using their phone.
We focus on features that appeal to our target, namely navigation and Internet. This is brought to life with the “to do” list forming pieces of origami, each piece representing a main experiences on the phone. This contributed to a successful launch of the Nseries campaign.
