Futuramalls (réseau digital media dans les centres commerciaux)
Quantity produced
1500 units
Materials used
Écrans plasmas et lcd de 42, 50 et 103 pouces et murs LED de 2 m2 palyers, connecté en réseau adsl et pitlotés à distance par nos soins
Use duration
4 weeks
Advertiser's Objectives & Strategy
This campaign has been broadcasted on our Digital ad space shopping malls network.
The client need was to increase the number of consumers through its shop and to seduce consumers with its particular product.
Originality : The special effects and the choices of colors used in the animation.
Problems : Promote a brand, whose notoriety is locally increasing, create more attractivity and demand on this specific product. It was much needed to give clear indication on where to find and reach this product.
Good mix between the product promotion, the appealing design and effects, and a clear and quickly understandable information regarding the brand and the place the consumer could have access to these cars.
To Impact and inform were the main two motives which have been clearly achieved.
