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Points
de Vente Automobile INFINITI,
Marque Premium de NISSAN |
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| Manufacturer |
INFINITI EUROPE |
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| Designer |
INFINITI GLOBAL |
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| Advertiser |
INFINITI EUROPE |
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| Distribution network |
Enseigne spécialisée (Centres Infiniti) |
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| Quantity produced |
35 units |
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| Materials used |
Verre, bois, cuir, |
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| Use duration |
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Advertiser's Objectives
& Strategy |
Infiniti, premium car brand of Nissan,
offers its customers a multi-sensorial experience, which is unique in the automotive
industry. The Infiniti Centres welcome customers in lounge spaces that look and
feel like luxury boutique hotels. Especially composed music fills the architecturally
stunning environment, creating a tranquil and inviting atmosphere.
State-of-the-art, interactive HD information screens allow customers to configure
their own Infiniti vehicle. Generous leather samples representing the vehicle’s
upholstery convey a tailor shop like approach to finalising the interior. The
Infiniti Brand values are refined and reinforced through unique communication
attributes while Sales Consultants offer each customer a luxury retail experience
that is infinitely enjoyable and memorable. |
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