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Advertiser's Objectives
& Strategy |
Project's aim : Creation of a new
low cost optical brandname.
The brandname offers a large glasses selection, often renewed and presented within
8 "metrostyles" (one collection per trendy city).
Our answer : a concept (visual identity and retail design) based on modernity,
clearly different from the usual optical shops :
- a very strong contrast and graphic atmosphere
- a new type of merchandising on vertical free standing furniture, allowing a
new circulation,
- a scenographic presentation for the "pret-a-porter glasses" specially packaged
and displayed, for a mass market effect,
- a very visible signage and pricing. |
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