Weleda is the world's leading manufacturer
of natural cosmetics. The design of the Weleda shop system is an innovation within
the pharmacy industry. It creates an integrated brand experience and signifies
the anthroposophical culture of Weleda. This is achieved through forms of a natural
and amorphous appearance. The puristic design concept combined with the pleasant
light display is a perceptive eye-catching attraction which presents the colourful
products in the best light.
Emphasised by the use of natural materials and warm colours, a clear differentiation
from the competitors is evident. The consumer is subtly encouraged to test the
products, with the aim of boosting a sale. Just like an oasis, the customer is
drawn to the world of Weleda and discovers a passion for even more nature.
