Succesfully launch a new product across
Europe by placing at the heart of launch strategy “Excellence of In store Execution
and Visibility”. Strategy: Use synergy between TV Advertising Campaign / Promotion
and In Store Event through massive excecution instore through innovative and impactful
range of merchandising material in order to promote efficiently technology advance
and uniqueness of product concept. Development of a wide number of items such
as floors stands, counters, side kicks, Totems, Rotatif Spot and Floor Stickers.
Design combined to pure graphism of Display range stay in line with Black and
Red Packakging colors brought a global strong visual impact. Results: More than
30 000 displays units had been placed instore across Europe during the first 3
months of implementatio.
