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Seau
RIVA, Vanity RIVA, Cards Kit RIVA |
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| Manufacturer |
DAPY PARIS |
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| Designer |
RIVA/VEUVE CLICQUOT |
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| Advertiser |
VEUVE CLICQUOT |
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| Distribution network |
Commerce indépendant - grand magasin - enseigne spécialisée |
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| Quantity produced |
1000 units |
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| Materials used |
Bois (acajou et frêne), acier inox et abs |
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Advertiser's Objectives
& Strategy |
The La Grande Dame by Riva collection (#1 luxury yacht reference) reinforces the partnership between 2 legendary brands in the world of luxury and exceptional moments. This campaign, including 1ice bucket, 1 vanity case, 1glorifier and a set of display cards, maximizes the visibility of La Grande Dame using merchandising elements that convey this Riva spirit. These visibility tools are used in specialized wine stores, department stores (windows or podiums) as well as in yacht clubs, high end bars in order to bring the consumer in the Riviera universe. |
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