Objective : To reinvent a new
staging for the BELLE DE JOUR products respecting the graphic codes of the range
and the brand’s values. Pleasure and efficiency.
A sober, streamlined and simple creation combining carton and plexi transparency,
on which the White Lotus settled. A subtle use of the black colour to reinforce
the creation.
Raw but refined counter and shelf elements to make a prominent place for BELLE
DE JOUR.
Strategy : To promote BELLE DE JOUR for a face in heaven
for its launch, and for France and Russia, to launch BELLE DE JOUR angel eyes
combining with BELLE DE JOUR for a face in heaven (re-promoted 1 year after its
launch).
To present BELLE DE JOUR face care as the global and up-market skincare range
of KENZOKI.
