Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Vitrine TAG HEUER     CPI FRANCE   27 rue du Ballon 93165 NOISY-LE-GRAND (FRANCE)   Tel. : 0148159684   E-mail : agnes.berthaume@cpiglobal.com   Site : www.cpiglobal.com       Manufacturer CPI FRANCE   Designer PEOPLE FROM DESIGN   Advertiser TAGHEUER   Type of display Vitrine   Distribution network Opticiens   Quantity produced 210 units   Materials used Carton plastique métal   Dimensions (mm) Width: 1080  Depth: 430  Height: 1150   Use duration 5 weeks           Advertiser's Objectives & Strategy Create and implement an animation events to support the Glasses KIMI RAIKKÖNEN launch with our local and international retailers. Develop an animation concept highlighting the brand values TAG HEUER : Avant-gardism, Precision of the Design, Technology, Elegance, and Excellence. Directed of advertising codes (visual). Starification of glasses in a niche retro illuminated glasses turning 360 degrees to find the product in all its forms and routes. Retro lighting of all the animation by a system of red LED sequential reminding the codes of the formula 1, codes associated with the Tag Heuer brand. Alliance of technology and design to highlight the values of the products and brand Results : Strong world visibility of this launch - Impact on products sales.