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PLV Multibranches ATOL
 
 
WEILLROBERT  
42 rue Botzaris
75019 PARIS (FRANCE)
 
Tel. : 01 53 38 63 20  
E-mail : info@weillrobert.net  
Site : www.weillrobert.com  
 
 
Manufacturer WEILLROBERT PLV  
Designer WEILLROBERT PLV  
Advertiser ATOL  
Type of display Présentoir de comptoir  
Distribution network Enseigne spécialisée (ATOL)  
Quantity produced 800 units  
Materials used Terre cuite laquée, carton, billes plastique, fil inox  
Dimensions (mm) Width: 150  Depth: 150  Height: 400  
Use duration 10 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Under the TAE brand, the Atol opticians have launched some eyeglass frames which can receive easily interchangeable temples. To attract attention of the customers and to allow them to easily test the broad range of eyeglasses frames and temples, it was necessary to create an astute counter display unit which takes little place and which shows a lot of products.

The display unit is not a display unit but a flower blue pot, a little header in the shape of label with the slogan " grow on your style". The temples are put in like flowers in a pot. Microballs studied not to stripe the products replace the sand and ensure an easy installation of the temples by the consumer.