Commerce indépendant - grand magasin - enseigne spécialisée
Quantity produced
750 units
Materials used
Aluminium extrusion/ styrene/ mdf/ acrylic/ petg
Dimensions (mm)
Width: 740 Depth: 670 Height: 1700
Use duration
104 weeks
Advertiser's Objectives & Strategy
“Make our brand standout in a market full of own labels”
The unit has enabled the Wonderbra brand to open doors in outlets that had never
been willing to go with branded fixtures.
It is simple to load and easy for the consumer to shop from. It has a footprint for the stock and flexibility of hanging product – twin sets or other garments – support the striking clean image.
The curved arms disengage flat for shipment and take two minutes to assemble.
The panels are updateable to enable new model shots for promotions and this has been designed to be simple for the store staff to undertake.
The units are now being rolled out across Europe and the striking black and yellow colour scheme has become a registered trademark of the brand.
