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| Manufacturer |
BEST PROJECT CO., LTD. |
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| Designer |
BEST PROJECT CO., LTD. |
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| Advertiser |
PANASONIC CORPORATION |
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| Type of display |
Présentoir de sol non stockeur |
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| Distribution network |
Hyper-supermarché |
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| Quantity produced |
118 units |
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| Materials used |
Steel, plastic, fluorescent light, acrylic resin |
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| Dimensions (mm) |
Width: 380 Depth: 650 Height: 1300 |
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| Use duration |
48 weeks |
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Advertiser's Objectives
& Strategy |
This display stand shows off the LUMIX brand and, at the same time, is able to promote the product features using images. The top and bottom can be separated, providing the versatility to use the top as a small display mount and the bottom as an illuminated sign as appropriate for the store setup. The product is highlighted by a light box at the top, and by incorporating a portable DVD player, we have made it unnecessary for sales staff to give explanations about product features. We have also incorporated antitheft measures in the attachment units of the showcase and DVD player. |
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