Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Nokia Factice Géant 3600 Slide     CPI FRANCE   27 rue du Ballon 93165 NOISY-LE-GRAND (FRANCE)   Tel. : 0148159684   E-mail : agnes.berthaume@cpiglobal.com   Site : www.cpiglobal.com       Manufacturer CPI FRANCE   Designer CPI FRANCE   Advertiser NOKIA FRANCE   Type of display Presentoir de comptoir et vitrine   Distribution network Enseigne spécialisée (ENSEIGNES DE TELEPHONIE MOBILE)   Quantity produced 150 units   Materials used Plastique   Dimensions (mm) Width: 230  Depth: 165  Height: 540   Use duration 12 weeks           Advertiser's Objectives & Strategy The aim was to magnify the view of the mobile, with prior to his design. The choice was given to a giant 3D dummy with a high quality, and with a dynamic motion to catch the sight of consumers. The back miror allow us to see simultaneously front and back, the sliding phone. Spread in many french shops, this tool has also to be easy to use in order to be installed easily without any exterior help.