 |
| |
|
| |
|
| |
 |
|
 |
| |
| Manufacturer |
ARNO |
|
| Designer |
ARNO |
|
| Advertiser |
HTC |
|
| Type of display |
Présentoir de sol non stockeur |
|
| Distribution network |
Mobile phone chains & independents |
|
| Quantity produced |
180 units |
|
| Materials used |
Powder coated steel, acrylic, screen security system, electrics, 200 gr paper, vinyl graphics |
|
| Dimensions (mm) |
Width: 630 Depth: 610 Height: 1600 |
|
| Use duration |
52 weeks |
|
|
|
|
|
|
 |
|
|
|
|
|
| |
 |
|
| |
Advertiser's Objectives
& Strategy |
1st Major Pan-European display for the brand.
Turnkey project - 8 weeks from approved design to delivery
Distributed to UK, GER, FRA, POL, CZE, RUS.
Translated into 4 different languages.
All graphical communication and media is easily updatable and managed using HTC merchandising teams or store staff. The handsets are also fully updatable using the secure system.
Placement into independent retailers and FNAC (France) MediaMarkt (Germany), Vobis & Mpunkt (Poland), Vodaphone (Romania).
45% sales uplift achieved in certain markets. Research showed that store staff in outlets with a display were more familiar with the brand & that several your customers were asking about HTC phones. |
|
|
|
|
|
 |
|
|
|
|
|
