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Trottoir Loterie Nationale Belge |
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| Manufacturer |
PILOTES PLV |
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| Designer |
PILOTES PLV |
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| Advertiser |
LOTERIE NATIONALE BELGE |
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| Type of display |
Stop trottoir |
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| Distribution network |
Commerce indépendant |
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| Quantity produced |
3500 units |
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| Materials used |
Polyétylène rotomoulé, acier, pet sérigraphié, abs injecté |
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| Dimensions (mm) |
Width: 900 Depth: 520 Height: 1500 |
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| Use duration |
160 weeks |
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Advertiser's Objectives
& Strategy |
This material supports the posters of the different publicity campaigns of the National Belgian Lotto on the pavement of its sales areas.
Thanks to its original and neat design, distinctive from the other standards materials, this windmaster carries out the dynamic image of the Lotto, facilitate the visibility of the "star" brands of LOTTO and WIN FOR LIFE, with a meaningful influence on its products in terms of image and sale. The very practical way of its poster holder has been very well studied with a waterproof magnetic frame. Some holes avoid the condensation. Thus, it allows to change easily, quickly and more often the posters and to react quickly on those opportunities of communication.
It has been studied and tested to resist to the outside conditions of use : ergonomic, practical. |
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