This is the first financial services unit in the era of credit crunch where style and efficiency have replaced the loud excess of the banking past.
The objective was to create a unit reflecting the consumers’ desire for relevant, clean, unfussy banking and the ‘easy-to-use’ nature of the website.
The clean acrylic, clear pockets and quality image of the unit is part of family that takes all the bank information in branch, according to the size required.
The unit is not over flashy and creates an atmosphere of confidence.
It has become the spearhead of the roll out of the new generation of Barclays branches allowing the bank to show that it is here to help consumers.
Once launched the unit has been rolled out much more quickly than was anticipated as it has been well received.
