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Senseo Fête des Mères
 
 
STI DISPLAY EMBALLAGE CREATION SARL  
18 rue Albert Einstein - Espace Descartes
77420 CHAMPS SUR MARNE (FRANCE)
 
Tel. : 01 64 61 69 69  
E-mail : paris@sti-group.com  
Site : www.sti-group.com  
 
 
Manufacturer STI GROUP  
Designer EFIKS  
Advertiser PHILIPS  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché  
Quantity produced 280 units  
Materials used Carton et plastique  
Dimensions (mm) Width: 700  Depth: 700  Height: 2600  
Use duration 4 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
The central element from the marketing campaign Philips for Mother’s day 2008. This display has a great attractiveness due to its colours and movements.

It was placed in the middle of boxes with coffee maker Senseo (limited run for Mother’s day).

The thermoformed plastic looks like modelling clay made by children for their mother.