The aim was to create a flexible device to display the products of 3 different brands in turns (Tefal, Moulinex & Seb), which could be set either on a main aisle or a gondola end. The Groupe Seb wanted to submit to supermarkets a new way to theatricalise its products during several weeks.
In order to create the kitchen spirit, the Agency designed a gas cooker decorated with kitchen utensils and an extractor hood on top of the display.
The creation of 3 different pediments in PMMA inserted in a rail hidden in the structure of the extractor hood helps to make the display flexible. The back panel also serves this goal by making it possible to fix the shelves in regard of the height of the different products displayed.
