Eb corrugated, display board and edge-glow polycarbonate materials
Dimensions (mm)
Width: 500 Depth: 400 Height: 1600
Use duration
4 weeks
Advertiser's Objectives & Strategy
FSDU must accommodate entire Stealth range, suit diverse retailer requirements & differentiate from existing Fusion product: The unique large format razor featured travels flat and pops out with easy manipulation in-store to bring the razor head to life. Viewing from both sides enables consumer to consider key features of Stealth–5 blade technology and precision trimmer.
The black/orange/silver accents of the product are reflected throughout the unit. A polycarbonate material absorbs ambient light in-store and projects it through the edge and is designed into the leading shelf edge which projects the vibrant halo onto the product. This feature has also been added to the side panels to highlight the shelves and brushed aluminium effect on the shelf front enhances desired masculine effect.
