 |
| |
 |
|
Boots
Skin Care & Beauty Accessories Treatment |
|
|
 |
|
| |
|
| |
 |
|
 |
| |
| Manufacturer |
KLEEREX GROUP |
|
| Designer |
KLEEREX GROUP |
|
| Advertiser |
ALLIANCE BOOTS |
|
| Type of display |
Category treatment |
|
| Distribution network |
Health & beauty retailer |
|
| Quantity produced |
36 stores units |
|
| Materials used |
Wood, glass, métal, plastic, print, LED lighting, |
|
| Dimensions (mm) |
Width: 750 Depth: 500 Height: 1625 |
|
| Use duration |
156 weeks |
|
|
|
|
|
|
 |
|
|
|
|
|
| |
 |
|
| |
Advertiser's Objectives
& Strategy |
This solution was delivered initially to 36 flagship stores before National Roll Out.
We had to re-invent the merchandising solution for the customer, with the following
deliverables a must for the project :
1. Differentiate between good, better & best product
2. Enablse the clear differentiating of brands for customers
3. Deliver testing solutions that are space efficient, clean, easy to use
4. Provide relevant advice & info at the point of purchase, which customers find useful and improves their perceptions of the expert advice available
5. Provides excellent solutions to the delivery of sales plan, as per current best in class
6. Clearly identifies new products and discovery brands
7. Appears spacious, uncrowded, delivering increased browse time for the customer. |
|
|
|
|
|
 |
|
|
|
|
|
